Organizations' embrace of analytics is driven not only by the math and IT advances that now allow users to surface insights from data. Just as important, the so-called data "deluge," in which exponentiallyincreasing amounts of data are available for analysis, is fueling the adoption of these techniques by business, government and in many cases individuals. In this session experts representing cryptography and computing; law and regulation; business and biology will discuss and debate the privacy and related ethical issues raised by this phenomenon.

This session will use three case studies to illuminate the issues: through the perspectives respectively of the consumer, the patient and the citizen, the panelists will examine marketing, pharmaceutical and governmental use of analytics technique to inform decisions about content delivery and advertising; druge research and development; and national security. How do the Fair Information Practice Principles apply to the application of analytics in such cases? What can regulators and privacy leaders do now, in order to address privacy and related considerations? What is the role (and limitations of) best practices and
guidance, and of privacy-enabling technologies such as anonymization, pseudonymization and data masking? What do we mean by the "ethics of analytics"?